CLIENT: Horizon Air (a regional airline, which runs in the Pacific Northwest and is also a part of the Alaska Air Group).
OBJECTIVE: Increase brand awareness, while also rebranding Horizon Air to give them a fresh look.
AUDIENCE: Routine travelers.
OPPORTUNITY: Horizon air will hone in their West Coast image that made them the once mighty airline the used to be.
IDEA: Routes from Alaska to California will feature incredibly eco-friendly choices and artisan meal options that characterize the people that live along the western edge of the United States.