Fahma Mohammed
Media Strategist
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Horizon Air

HORIZON AIR

CLIENT: Horizon Air (a regional airline, which runs in the Pacific Northwest and is also a part of the Alaska Air Group). 

OBJECTIVE: Increase brand awareness, while also rebranding Horizon Air to give them a fresh look.

AUDIENCE: Routine travelers.

OPPORTUNITY: Horizon air will hone in their West Coast image that made them the once mighty airline the used to be. 

IDEA: Routes from Alaska to California will feature incredibly eco-friendly choices and artisan meal options that characterize the people that live along the western edge of the United States. 

Strategy: Yours truly, Jacob Mehringer, Claire Chong
Design: Jacob Mehringer